29 Apr 2025
In the first quarter of 2025, crime trends once again underscored the persistent vulnerabilities faced by retailers across South Africa. Property-related crimes, especially shoplifting, surged in major provinces such as Gauteng, KwaZulu-Natal, and the Western Cape. The traditional, store-by-store approach to security is no longer enough. To effectively deter and prevent shoplifting, we must embrace a layered security strategy that starts with the shopping mall environment and permeates through to individual retailers.
Building a Crime-Resistant Ecosystem
Crime prevention succeeds when the risk outweighs the reward. This requires creating an environment where would-be offenders encounter multiple, visible layers of deterrence before they even reach the merchandise. A truly effective approach operates across five interconnected layers:
Mall Reputation and Zero Tolerance Culture
A strong security reputation is the first and most important deterrent. Clear communication that all criminal activity will be pursued and prosecuted sets the tone before offenders even consider targeting the location. A mall known for its zero-tolerance approach becomes a hard target.
Facial Recognition and Advanced CCTV Monitoring
Deploying AI-powered facial recognition and smart CCTV systems at all mall entrances and public areas enables real-time detection of known offenders. This is not about isolated store systems; it is about integrated, mall-wide surveillance networks that identify threats early and prevent incidents proactively.
Our recent case study examining integrated Security for Shopping Mall Security Success in South Africa, with a focus on technologies such as facial recognition security systems, demonstrates how this technology has revolutionised retail security. The facial recognition system works by maintaining a database of known shoplifters and retail crime offenders, scanning faces of individuals entering the shopping center in real-time, instantly comparing these images against the database, and alerting security personnel when a match is detected. The study shows that retailers implementing facial recognition technology would experience fewer shoplifting incidents even during high-risk hours. By identifying known offenders the moment they enter the premises, security teams can deploy resources proactively rather than reactively, preventing losses before they occur.
Centralised Control Room Operations
A mall's nerve centre must be equipped with the capacity to monitor, analyse, and coordinate responses across the entire property. Control rooms act on alerts instantly, directing ground teams to intervene before a crime occurs, rather than responding after losses are sustained.
Ground Response Teams
Trained, visible security personnel are critical. Ground teams must be empowered to act decisively based on control room intelligence, reinforcing the zero-tolerance culture and ensuring that criminal behaviour is swiftly disrupted.
Store-Specific Security Mitigations
Individual retailers must align with mall-wide efforts by optimising store layouts for visibility, securing high-risk merchandise, and training staff to recognise and respond to suspicious behaviour. These in-store defences are the final barrier that makes theft even more difficult and risky.
The Power of Layered Deterrence
When these layers work together, they fundamentally alter a criminal's risk calculus. Each step, from entering a mall under surveillance, to encountering visible ground teams, to facing secured store environments, adds friction and uncertainty. The perceived risk to the offender becomes so high that crime is either prevented outright or displaced to softer, less protected locations.
"What we've learned after decades in security is that criminals look for the path of least resistance," says Adriaan Otto, Managing Director at Excellerate Services. "When they encounter multiple security layers working together, from facial recognition at mall entrances to attentive staff inside stores, they typically move on to easier targets. It's about creating an environment where the risk simply outweighs any potential reward."
This ecosystem approach shifts the security conversation from reactive to proactive. It also reframes the role of retailers not as isolated actors bearing the burden alone, but as participants in a broader, mall-led security network.
A Call to Action for Retailers and Mall Operators
Retailers must prioritise leasing space in shopping centres that demonstrate a commitment to layered security strategies. Collaboration with mall security teams should be an ongoing effort, not a one-time setup. In-store, retailers must complement mall infrastructure with smart store design, staff vigilance, and consistent enforcement practices.
Mall operators, in turn, must recognise that building a crime-resistant environment is a competitive advantage. Malls that invest in layered, intelligent security systems will not only protect their tenants but also attract high-quality retailers and loyal shoppers who value safety.
In today's high-risk retail environment, layered security is not optional; it is essential. By adopting a comprehensive approach that integrates technology, human vigilance, and a strong security culture, South African malls and retailers can tilt the balance, making crime a risk not worth taking.